The future of the independent insurance agency model depends on numerous factors. Insurance carriers are interested in growth bottom line. In order to achieve this we need to understand the current and future customer shopping habits and expectations. What really makes an agency grow at rapid pace. All customers are expecting a different buying experience. one that separates your agency from your competitors. Taking on the other independents is easy but competing with the industry giants is another task. All to common we praise our agencies customer service. Lets face it we all think we have superior customer service. Its easy to say but harder to implement and the more customer service you provide the less to your bottom line. Agency Clusters typically are about combining for profit sharing. The industry is changing at rapid pace and so should your cluster. Clusters should be more about sharing in resources, client management systems, technology & automation. these resources are not cookie cutter and even harder to implement. An agency cluster that can offer these overlays of technology in custom way is going to attract the younger and future agencies of the industry. Being ahead of the curve with technology and customer automation is something a lot of the current & future agency owners are thinking about but just not ready to commit the time and resources to. Understandable we think finding a group that specifically specializes in these capabilities in win win for all. Imagine taking your top 5 most common and repetitive non income generating agency processes and tasks and completely eliminating them from physically being performed. Cross sell campaigns, Cancel non pay follow ups, Property inspections reminders, New customers expectations, Photo inspection process, Pre & post claim follow up and Pre & post renewal questionnaires. that are done automatically. Turn your agency into a inbound policy processing machine. Imagine the agency self generating off all inbound customer traffic only. Leave your comments below we would like to hear what you think.
